Kuala Lumpur: AirAsia Group Berhad has announced a name change for the group holding company to become Capital A Berhad (Capital A or the Group).
The name change reflects the Group’s new core business strategy as an investment holding company with a portfolio of synergistic travel and lifestyle businesses, which have rapidly transformed the AirAsia brand into much more than just an airline, the company said.
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“The new holding company name, Capital A, is immediately effective following the successful registration of the name by the Companies Commission of Malaysia announced on January 3 and the subsequent formal approvals received.
“The name change from AirAsia Group Berhad to Capital A Berhad will not have any effect on the Company’s ongoing operations. The AirAsia stock name on the main Board of Bursa Malaysia Securities Berhad will change with immediate effect to reflect the new company name,” the company stated.
CEO of Capital A, Tony Fernandes said, “This is not just about unveiling a new logo. It’s a significant milestone that marks a new era for the Group. Today’s announcement reinforces we are not just an airline anymore.
“While the airline will always underpin the AirAsia brand, it has long been my firm intention, well before Covid hit, to leverage the strong data we have built up over 20 years and incorporate industry-leading new technologies to offer a broad range of products and services, over and above selling just airfares. The pandemic has allowed us to accelerate that strategy.
“Our brand has continuously evolved based on driving innovation and meeting ever changing consumer demand. The strategy behind the change of name is to introduce a new corporate identity that better reflects the Group’s core businesses today and its future undertakings, in tandem with our rapid transformation from an airline into a one-stop digital travel and lifestyle services group. We believe that the new company name will also further enhance the marketability of our products and boost the success of our Group for the long haul.”
On the airline, Tony commented, “While Capital A will be the new Group holding company name, one thing that isn’t changing is the AirAsia brand name for our airlines. It’s one of the strongest brands in Asia and provides a solid platform for all of our other products and services to leverage from each other.”