AirAsia, Singapore Tourism Board Launch Partnership to Promote Travel

Tony Fernandes, CEO of Capital A and Keith Tan, Chief Executive of Singapore Tourism Board signed the MOU.

Kuala Lumpur/Singapore: AirAsia and the Singapore Tourism Board (STB) have signed a Memorandum of Understanding (MOU) to promote travel to Singapore.

As part of this partnership, travellers from the region can now access a wide range of attractive travel deals to Singapore on the airasia Super App.

Users of the Super App, which has travel and lifestyle offerings, can now book tourism experiences in Singapore such as flight and hotel packages, meals and other experiences. These have been added to the Super App platform as part of the partnership.

In addition, both parties will also work together to pilot digital solutions to enhance the visitor experience in Singapore, as well as exchange knowledge and insights that will deepen their understanding of travellers from Southeast Asia markets – for example, traveller spending patterns. airasia and STB will also jointly promote Singapore through marketing campaigns and content partnerships.

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